Apr 23

McCue Marks 10 Year Anniversary

Marketing firm has provided powerful, integrated marketing solutions to the metalworking industry since 2001.

Lancaster, Mass. U.S.A. (March 26, 2012) — McCue & Associates LLC, a full service marketing firm located in Lancaster, Massachusetts, has celebrated its 10-year anniversary. The company strategizes, plans and executes all aspects of marketing from complete integrated programs to public relations, advertising, media, promotion, branding and communications projects and prides itself on providing the most effective, results-driven solutions based on client objectives and budgets.


Founded in 2001 by President Michael S. McCue, the firm has more than tripled their billings, client base and employees in ten years, establishing themselves as one of the country’s leading marketing firms in the metalworking category. In the past decade, McCue & Associates has represented some of the most highly regarded companies / brands in manufacturing, including Starrett, Emuge Corp., Methods Machine Tools and St. Gobain (Norton) Abrasives. The company’s ten years were bookended by recessions – beginning with 2001 and 2002 and recently with the great recession of 2008 through 2010. However, despite these challenging economic conditions, Mr. McCue credits the firm’s resilience to their dedication to providing clients quality work, results and value for their marketing investment. 


“We are very proud of this milestone and how we’ve remained strong,” said McCue. “Our longevity is a testament to our client-centric approach that provides sound strategic and creative work that is well executed, within budget and supported by outstanding service. In addition, our knowledge and expertise in manufacturing marketing gives us a strong advantage. We are committed to our client-focused mantra and to expanding the firm’s billings and size with the addition of quality name / brand accounts.”


Recent additions to the McCue client roster include Norton Abrasives and Simonds International. “We have rung in the anniversary with several new clients. We are also making inroads into the medical market space and accelerating in online, digital and social media,” said McCue.


McCue & Associates also provides pro-bono public relations services for the Salvation Army Worcester Country branch and is an active member in the local Chamber of Commerce.


Located in Lancaster, Massachusetts, 40 miles west of Boston, McCue & Associates LLC primarily provides North American marketing solutions for global manufacturers of machine tools, cutting tools, measuring equipment, technology products and software. Prior to 2001, Mr. McCue’s career spanned over 25 years, including extensive corporate experience in marketing and communications. He was also Marketing Manager for The L.S. Starrett Company from 1987 to 2001.