Understanding your Product(s) and Market(s)

Before we begin work on your projects, McCue & Associates studies your products, market segments, brand position, competition, objectives, unique selling propositions, key problems and opportunities, budget guidelines/recommendations and so on. Then we create a strategic plan with comprehensive tactics designed to achieve your goals within your budget.

Integrated Marketing

We are strong proponents of integrated marketing. Experience has taught us that maximum marketing effectiveness is obtained when a comprehensive mix of media tools and techniques is deployed, with all of them carrying a unified, consistent message. The most successful marketing programs include a well-coordinated mix of public relations, advertising, collateral, direct mail, tradeshows and promotion.

Proactive, Dedicated Service

In the business of marketing, service and communication is everything … we take it to heart at McCue & Associates. We are professionals dedicated to superior service with our focus on your needs.


When you enter a partnership with McCue & Associates, you get 100% attention and commitment. We are proactive, continually planning, championing and executing your programs so that you can focus on the daily matters of running your business. We track down deadlines, details and deliver on time … no hand-holding required!

Principal Attention

McCue & Associates believes in the importance of “the human touch”. When you call, a real human being will likely answer the phone. And you will appreciate the full attention and involvement of experienced senior staff and principal Mike McCue.

Client Value

Client value is our most sincere goal and ultimately, how we measure our success. Our pledge to you is to consistently provide value and results within a reasonable budget, on time and on target.